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The two Asha 210 social flavours - which also each come in single SIM/dual SIM variants - won’t be offered together in the same market but will rather be region specific, presumably corresponding to where the respective services are most popular. Neil Broadley, marketing director for Nokia’s mobile phones division, told TechCrunch the WhatsApp device will generally target Asia-Pac and Middle East & Africa, while the Facebook flavour will mostly be heading to Europe and Latin America. Nokia describes the Asha 210’s WhatsApp hardware key as a “world first”, although we’ve seen the mobile maker ( and others) stick a Facebook button on a phone before. But before you start wondering how displeased Facebook is going to be with Nokia for two-timing it with a deadly messaging rival, the handset actually comes in two social messaging flavours, with a second variant having a dedicated Facebook key (shown below, on the black handset) instead of a WhatsApp button.
Tapping into the hugely popular social messaging craze is clearly Nokia’s aim here. Last week the messaging service said it now has north of 200 million monthly active users (this compares to BBM’s more modest 60 million). On the Series 40 platform, WhatsApp normally charges a $0.99 annual fee after a first year of free use. But the most notable addition to this BlackBerry-esque device is a hardware key on the front that short-cuts to messaging app WhatsApp - which, extending the BlackBerry comparison, is the phone’s BBM replacement.Īs well as the ability to fire up WhatsApp by long pressing on this dedicated key, Nokia said Asha 210 buyers will get a free subscription to the messaging service for the lifetime of the device.
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The 2G-plus-Wi-Fi Asha 210, due to ship before the end of Q2, packs a physical Qwerty keyboard and comes painted in Nokia’s now trademark eye-popping colours (yellow, cyan, magenta), plus black and white.
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Nokia has announced another handset in its Series 40-based Asha portfolio of low end mobiles which compete with the budget end of Android and cheap BlackBerrys.
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